24 April 2025

KAO USA names Andrea DeLeon GM of US Salon Business

Andrea DeLeon, the new General Manager of the Kao Salon US Business sales, marketing, and education teams.

Trevor Attenborough, Vice President, Salon Commercial, Kao Salon Americas Division, announced the promotion of
Andrea DeLeon. As the General Manager of the Kao Salon US business, Andrea will lead the Kao Salon US sales, marketing, and education teams. Her goal will be to accelerate growth and business performance in a vital market for the global brand.

Andrea is one of the most experienced and respected members of our US organization. She has an extraordinary track record of orchestrating strategic wins and generating new growth for the business,” said Attenborough. “There is no one better to energize our US Salon business to reach our ambitious goals. I am delighted that work is in her capable hands.”

Andrea Deleon’s extensive experience

Andrea brings extensive leadership, management, and sector experience to this role, both within and outside the salon industry. She joined Kao USA in 2005. Since 2019 has served as Division Vice President, Commercial Marketing and Commercial Strategy and Planning for Salon Americas. As Division Vice President, she led a set of workstreams to fuel the success of Kao Salon brands across the Americas region. She has always been successful at steering marketing, commercial strategy, and planning initiatives.

Her background also includes significant experience in global marketing, sales development, key customer marketing. Moreover, she is an expert in guiding organizational change and market expansion projects. Prior to joining Kao USA, she held positions of increasing responsibility — including as Marketing Director — at DAP, Inc. Andrea received a B.S. in Business from Northern Illinois University and an M.B.A. from Thunderbird, The Garvin School of International Management in Glendale, AZ.

We have an exciting year ahead of us, and I look forward to getting to work alongside my US Salon colleagues to reach our goals, continue innovating, and drive growth for the business and our partner salons,” commented DeLeon. “I will continue to closely collaborate with the Americas regional leadership team to deliver on our promises to customers and stakeholders.”

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