Myla + Davis unveils their Modern Muses collection, a celebration of effortless, gender-neutral hair, reflecting real clients’ natural individualism.
The Modern Muses collection by Myla + Davis champions wearable hair, focusing on quality, longevity, and low-maintenance styling. This collection showcases the brand’s ethos, celebrating real clients as modern muses. Ellen Rutherford, Myla + Davis Creative Director, states, “Our aim was to create a hair narrative detailing our brand’s core values.” Furthermore, the team emphasised colour and styling quality, ensuring each look resonated with everyday wearability.
Effortless Style: Gender Neutrality and Natural Individualism
Moreover, the collaborative vision behind Modern Muses prioritises gender neutrality, appealing to a diverse clientele. Consequently, the collection highlights natural individualism, celebrating each client’s unique beauty. Additionally, the team focused on creating looks that enhance, rather than overshadow, the models’ natural features. “Our models are Myla + Davis clients; therefore, this was a true celebration of real people,” Ellen explains. Ultimately, the collection reflects authentic collaborations between stylists and clients.
Quality and Longevity: The Hallmarks of Modern Muses
Indeed, the Modern Muses collection underscores the importance of quality and longevity in hairstyling. For instance, the team employed techniques and products that ensure the hair’s condition remains impeccable. Similarly, the colour palettes chosen complement the models’ natural tones, creating seamless, wearable looks. However, the styling remains effortless, allowing clients to maintain their looks with minimal effort.
Modern Muses: Real People, Real Collaborations
In conclusion, the Modern Muses collection represents a departure from overly stylised hair trends. Specifically, it celebrates the beauty of real people, showcasing their individuality and natural style. Therefore, the collection resonates with clients seeking wearable, low-maintenance hair. Finally, Myla + Davis demonstrates their commitment to authentic collaborations, creating looks that empower and celebrate their clients’ unique muses.
Creative Director: Ellen Rutherford Hair Team: José Amoros, Mary Mumford, Melody Glasgow, Akira Noleppi Make-up: Polly Doggett @pollydoesbeauty Wardrobe: @meetbernard Photographer: Natasha Marshall @natashasmarshall Project Manager: Zea Tongeman Products: Davines @davinesofficial