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America’s Beauty Show 2025 (ABS), held April 5-7, 2025, at the Donald E. Stephens Convention Center, celebrated the beauty industry’s ongoing growth, unity, and innovation.
America’s Beauty Show 2025 (ABS), held April 5-7, 2025, at the Donald E. Stephens Convention Center, celebrated the beauty industry’s ongoing growth, unity, and innovation. This year’s theme, ‘GROW’, reflected the collective spirit of the beauty community. It emphasized professional and personal development. With a record-breaking 20,000+ attendees, ABS brought together beauty professionals from across the globe. They came to learn, network, and celebrate the beauty community.
Global Gathering: Learning and Networking
The event featured 320 classes, most of them free with an ABS ticket. 2025 represented a renewal year, and courses offered diverse education. This education ranged from haircare to skincare, barbering, nails, makeup, health, and wellness. Over 100 world-class educators shared their global expertise. 400 exhibitors, including 130 new exhibitors, participated in the event. They also featured a Global Nail Competition and Student Power Hour, hosted by Beauty Cast Network.
International Flair: Wellness and Entertainment
ABS 2025 highlighted the international nature of the beauty industry. International exhibitors had a strong presence. The Fruitful Yield Health and Wellness Pavilion showcased 40+ leading brands. These brands offered the latest in wellness products and services. They designed these services to care for those who dedicate themselves to caring for others. Evening entertainment added to the excitement. The ABS Global Image Awards provided a glamorous celebration of talent and creativity. Winners from around the world received recognition for their submissions and artistry. Live music and dancing with Libido Funk Circus created an unforgettable atmosphere. The official ABS Sunday Night Party, in collaboration with Chrystofer Benson’s CBC Productions L.I.V.E. 312, brought a standing-room-only crowd together. Industry leaders, influencers, and professionals celebrated the best of the community.
Community Power: A Message from the CEO
“America’s Beauty Show 2025 was a powerful reminder of what’s possible when our beauty community unites,” commented Frank P. Fulco, Chief Executive Officer of America’s Beauty Show. “It was pure joy, experienced by tens of thousands throughout the weekend. I’m so proud of our beauty community. They have made this non-profit event possible for over 102 years. Now more than ever, community is the path to sustainable growth. We all need to take note of the magic that happens when we show up for each other. That’s America’s Beauty Show. To us, community is everything.”
Top Class Artists, Educators and Brands
ABS 2025 featured stunning presentations. Top-tier artists and world-class educators included The Ulta Beauty Pro Team, Tabatha Coffey, Guy Tang, Chrystofer Benson Collective, Sam Villa, Social Art House, Salon Centric, J Ladner, Ted Gibson, Nick Arrojo, A-ROD, Kenny Duncan, Candy Shaw, and George Alderete. Brands included Amika, Ulta Beauty, CHI by Farouk Systems, BabylissPro, L3V3L 3, Wahl, Ergo Styling Tools, Hairtools, Oliva Garden, Wet Brush, Framar International, Stylecraft Gamma+, Andis, Wahl, FarmHouse Fresh, CIDESCO Section USA, Repechage, Fruitful Yield, Cuccio, Henkel Corporation, Colortrak, Keratin Complex, and DNA Hairtools.