24 April 2025

Tracey Hughes Appointed as Global General Manager Haircare for DermapenWorld

Industry icon Tracey Hughes to lead the launch of EXO-GROW, a revolutionary new haircare collection by DermapenWorld.

DermapenWorld, the #1 global leader in microneedling technology, proudly announces the appointment of Tracey Hughes as the General Manager for its Global Haircare Division leading the EXO-GROW Brand. With a presence in over 80 countries, Dermapenworld continues to set new standards in skincare innovation, and now, under Hughes’ leadership, is poised to disrupt the haircare industry with the launch of DP Dermaceuticals EXO-GROW™ Collection—a groundbreaking range designed to revolutionise scalp health and hair restoration.

A visionary leader and award-winning industry icon, Tracey Hughes brings decades of expertise in hairdressing, business strategy, education, and brand leadership. Recognised globally for her impact on the hair and beauty industries, she has captivated over 500,000 Salon Professionals worldwide and empowered stylists through transformational education.

Tracey Hughes has proudly earned numerous accolades, including induction into the Hall of Fame, eight Educator of the Year titles, and countless hairdressing awards. Radiating energy and resilience, she is a natural at unlocking potential and inspiring greatness—her impact is undeniable.

Tracey’s leadership, innovation, and deep industry insight make her the perfect choice to spearhead DermapenWorld’s expansion into haircare,” said CEO, Stene Marshall, DermapenWorld. “Her expertise, skills and knowledge will be invaluable in introducing EXO-GROW to the world and setting a new benchmark for hair loss and scalp health.”

Hughes’ appointment signals a bold new era for DermapenWorld as it leverages cutting-edge microneedling science to address hair loss and scalp rejuvenation with EXO-GROW. The range will combine advanced growth factors, exosomes, and proven regenerative technology to deliver unparalleled results for consumers and professionals alike.

I am honored to take on this role. DermapenWorld’s legacy of innovation is unmatched,” said Tracey Hughes. “EXO-GROW will redefine the way we approach haircare, and I am excited to lead this launch and bring real solutions to those struggling with hair concerns worldwide. I’m also thrilled to be part of such an exceptional company—proudly Australian and privately held—led by the most heartwarming and intelligent couple, Stene and Corri Marshall.”

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