24 April 2025
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Severance Straight Fringe Fever: Why Everyone’s Obsessed with This TV Hair Trend

Bold and distinctive, the straight fringe remains a key trend for spring, with a surprising inspiration: Britt Lower, aka Helly R from Severance. Hands up who hasn't at least heard of Severance , the much-discussed TV series of late. Its compelling plot and thought-provoking themes are key to its popularity, alongside its refined retro-futuristic aesthetic. Then there was the hair element - that mesmerising straight fringe that captured everyone's attention. https://www.youtube.com/watch?v=xEQP4VVuyrY&t=7s We at Estetica also appreciated it for another reason: the hair look of Helly R, one of the show's protagonists who stands out for two key hair elements. Firstly, her hair...

Elegant Collection: Modern Sophistication Meets Classic Bridal Beauty

Olga García presents her Elegant Collection, a beautiful blend of modern sophistication and timeless elegance for today's radiant bride. The Elegant collection by Olga García beautifully blends modern sophistication with a truly classic sense of bridal elegant. For the contemporary bride, the collection offers fresh and exciting styles such as beautifully structured braids and wonderfully relaxed buns. Styles to Suit Every Bride For the more traditional bride, Olga García features wonderfully polished updos and truly timeless bridal looks within this collection. Furthermore, each individual style beautifully complements the bride's unique personality and her chosen dress. Consequently, the overall aesthetic of the wedding...

Hair by Schwarzkopf Festival: passion, creativity & fashion in Berlin

On April 13 and 14, Schwarzkopf Professional celebrated the future of hairdressing alongside a global community of passionate hair enthusiasts at the Hair by Schwarzkopf Festival. Headlined by celebrity stylist and Schwarzkopf Global Color Ambassador Chris Appleton, the event offered an immersive celebration of creativity, craftsmanship, and connection at Motorwerk in Berlin. Fueled by the Schwarzkopf claim For Every You, the festival underscored the brand’s commitment to support and connect customers in new and meaningful ways, elevating the industry through innovation and a renewed focus on community. International Hair by SchwarzkopfPro collection artists and speakers, including Schwarzkopf Professional’s U.S. Creative Director...

Tracey Hughes Appointed as Global General Manager Haircare for DermapenWorld

Industry icon Tracey Hughes to lead the launch of EXO-GROW, a revolutionary new haircare collection by DermapenWorld. DermapenWorld, the #1 global leader in microneedling technology, proudly announces the appointment of Tracey Hughes as the General Manager for its Global Haircare Division leading the EXO-GROW Brand. With a presence in over 80 countries, Dermapenworld continues to set new standards in skincare innovation, and now, under Hughes’ leadership, is poised to disrupt the haircare industry with the launch of DP Dermaceuticals EXO-GROW™ Collection—a groundbreaking range designed to revolutionise scalp health and hair restoration. A visionary leader and award-winning industry icon, Tracey Hughes brings...

Invisible Layers: The Sam Villa Secret to Effortless Hair Volume and Movement

Sam Villa ArTeam Member Jesse Linares unveils Invisible Layers, a revolutionary technique for adding volume and movement without altering the client's cherished silhouette. Many stylists explore "hidden" or "invisible" layers to create movement without altering the haircut's visible shape. This technique offers a fantastic solution for clients who love their current style but desire more lift and volume, particularly at the crown area. Sam Villa ArTeam Member Jesse Linares expertly demonstrates how to incorporate this internal layering within an existing haircut. The goal is to achieve that sought-after short movement while fundamentally maintaining the overall silhouette. How to Create Invisible Layers Here's...

Nubians Collection by The Fellowship FAME Team 2024

The Fellowship FAME Team 2024 proudly presents Nubians Collection, a powerful exploration of heritage and modern style. Statuesque beauty shines through impactful textures and vibrant colour. The Fellowship FAME Team 2024 demonstrates exceptional skill in manipulating texture and form within this striking series. Furthermore, the carefully considered colour placements in the Nubians Collection add an element of surprise and modernity to the overall aesthetic. These visual narratives celebrate a powerful connection between heritage and contemporary style. Vibrant Hues and Bold Textures Rich yellows and fiery oranges contrast beautifully with deep summer blues evident in the staging. Consequently, the impactful hair textures, ranging...